where have all 
 the flowers gone? 

 the meadow by a thread 

Our well-known meadow has experienced a great change in its role as part of agriculture. Whereas 50 years ago flowery and colourful meadows were common, they are increasingly rare nowadays. The informative installation “Where have all the flowers gone?” tackles the transition from traditional to industrial agriculture and the consequences of this change in a critical and artistic way. The central focus is on the meadow and its evolution, which as a diverse habitat as well as an important ecosystem service provider is of great value to us humans.

bachelor thesis (1,0)

Communication Design
(Bachelor of Arts),
PBSA Düsseldorf

artistic, emotional and
informative installation

Düsseldorf,
2018

17 Objects,
4 Areas

The installation can be separated in 4 thematic areas. Each area includes different objects and each object tackles one specific question.

Meadow in Situ

Especially having the meadow in situ through a combination of natural objects like dried flowers or diverse videos supports an authentic and emotional closeness to the subject.

Diving Inside

A communicative goal was to create a setting that allows to dive into the topic on emotional and cognitive spheres. Naturalistic visualisations and concise informations support this objective.

Contrasts

The installation builds on contrasts to illustrate the gap between extensively and intensively used meadows and the evolution of agriculture.

The Objects

In the slider below the different objects, their positions and their wooden cards are shortly presented. Following the grey links under the pictures on the right you find further material (pdf, the videos, …).

Wooden Cards

Each object has its own wooden card in which information about the particular subject is provided. Since each object tackles one question about the meadow, each wooden card provides the answers to it.

‘The tropical rainforest. The most biodiverse habitat on earth. There are no rainforests in Europe. But there are miniatures. Our meadows.’

Personal story books tell diverse short stories by and about the author. They provide multiple perspectives and insights on one person, they show complexity and individuality. 

A cup warms your hands, when you hold it. It offers a feeling of security and calmness - a moment only for yourself. On the other side cups are conversation facilitators. Be in two, have a cup of something and the talks will come by itself. 

Cups are round and edged, smooth and textured, same and individual. They are out of clay, out of glass, out of wood, out of metal, out of plastic, out of porcelain. Cups are not only used for hot drinks, but for soup, for cereals, for stews, for plants, for candles - for stories. Cups are representing tradition and culture. They are art in itself. They tell about the maker and they tell about the chooser. 

A cup has many different stories to tell.
Just like each of us.

Story Cups tell a story about and by the maker. They might consist of a unique drawing, a single word or a whole written story. They are personal. They give us a glimpse about the moment and the conversations the respective person was in and meanwhile sparkle interest to get to know more about them. 

To support vivid, mellow and fun conversations and to frame the generally uncomfortable situation of meeting a stranger as easy and comfortable as possible, the dialogs are guided by conversation cards. 

Each conversation card shows up a new question to inspire a personal story and a topic to talk about. In total 27 well-chosen, inclusive and sensitive questions are divided into five different topics from which the participants can choose.