Janine Vorfeld

+da logo

  fair and local groceries:  

  persuading consumers of  

  the immaterial benefits  

The project +da acts as an answer to the question ‘how to communicate to the consumer the invisible benefits of a local, circular and fair agriculture?’ and offers a solution to the citizen cooperative DA Bürgergenossenschaft Obervinschgau.

While specialising on market stands, our team created a set of artefacts that help communicating a transparent price: paperbags, price tags, receipts and an informative signpost. Together they shall foster an alternative food supply experience while providing information on social, environmental, political and health aspects, that are addressed by the products sold by the citizen cooperative.

in collaboration with

Carola Kurz & Simon Barthmuss &

DA Bürgergenossenschaft Obervinschgau

my role: 

communication concept &

graphic design

2020

Bozen 

‘how might we turn the withered shopping experience into a sociable, honest and political action?’

… through a paperback that communicates the values of the citizen cooperative; each of the four different ones represents one category of invisible benefits.

… through an informative signpost, that presents the different producers of the cooperative, further information about their way of producing and the different categories of benefits.

The rectangular signs for example visualise on one side regional circulations of the used resources and final products of the presented producer. On the other side they show an exemplary production flow.

… through alternative receipts, that beside the bought articles also give space for showing concrete examples of invisible benefits (lower parts)

… through price tags, that on one hand show the actual prices. On the other hand one of them also show how the income finally is distributed.

… through using
what is da.

For more detailed information

and photos, click here.

© 2024 Janine Vorfeld

Personal story books tell diverse short stories by and about the author. They provide multiple perspectives and insights on one person, they show complexity and individuality. 

A cup warms your hands, when you hold it. It offers a feeling of security and calmness - a moment only for yourself. On the other side cups are conversation facilitators. Be in two, have a cup of something and the talks will come by itself. 

Cups are round and edged, smooth and textured, same and individual. They are out of clay, out of glass, out of wood, out of metal, out of plastic, out of porcelain. Cups are not only used for hot drinks, but for soup, for cereals, for stews, for plants, for candles - for stories. Cups are representing tradition and culture. They are art in itself. They tell about the maker and they tell about the chooser. 

A cup has many different stories to tell.
Just like each of us.

The Story Cup might surprise you in the next local cafe ... or you find them in your kitchen closet after a story cup exchange activity … or they might simply become an extra income for the producers and the project.

Follow the links
and get more info.

Story Cups tell a story about and by the maker. They might consist of a unique drawing, a single word or a whole written story. They are personal. They give us a glimpse about the moment and the conversations the respective person was in and meanwhile sparkle interest to get to know more about them. 

To support vivid, mellow and fun conversations and to frame the generally uncomfortable situation of meeting a stranger as easy and comfortable as possible, the dialogs are guided by conversation cards. 

Each conversation card shows up a new question to inspire a personal story and a topic to talk about. In total 27 well-chosen, inclusive and sensitive questions are divided into five different topics from which the participants can choose.